Margret Nickels, director of the Center for Children and Families, was interviewed for a Chicago Tribune article about the Elf on the Shelf holiday toy.

Though she understands the toy’s appeal, she says parents must implement consistent, year-round parenting strategies. “To me, the risk of the elf is that parents think that this is a legitimate, healthy way to teach discipline to their children, which it is not,” Nickels says.

CHICAGO TRIBUNE: Elf on Shelf popular, despite parenting experts’ concerns