Veronica Vidal is responsible for determining content strategy for the Policy and Leadership Department’s marketing and fundraising efforts. This work includes tracking and communicating the impact of its initiatives and programs. She is the lead writer and editor for materials produced and sets the guidelines and processes for content creation for social media channels, websites, department reports, program materials and more. She also leads the department’s data initiative, the Illinois Risk and Reach Project. She has a track record in the nonprofit and philanthropic sectors for developing targeted messaging and engagement strategies. She has a trained eye for applying anti-racist concepts to communication materials– framing complex social issues into accessible language and digestible information. She also serves as a thought partner in examining issues and generating strategies leading to solutions.
Veronica has more than 20 years of experience in communications and fundraising having worked for 10 years as the assistant director of development for the Chicago Community Trust, where she managed a portfolio of donor-advised funds, providing individual donors with the support and tools to carry out their philanthropic goals. Prior to working at the Trust, she held communications and public relations positions for various nonprofits including Prevention First where she published several articles on drug prevention; and the International Latino Cultural Center of Chicago where she managed public relations and organized cultural performances and exhibits, including the Chicago Latino Film Festival. She graduated from Marquette University with a bachelor’s degree in journalism.