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Veronica Vidal

Director of Content Strategy

Veronica has worked in the fundraising field for the last 10 years. Most recently, she served as the assistant director of development for the Chicago Community Trust, where she managed a portfolio of donor-advised funds, providing individual donors with the support and tools to carry out their philanthropic goals. She also led and launched the first Giving in Chicago philanthropic study, which is the first comprehensive report that captures individual, corporate, and foundation giving in the six-county Chicago region. Additionally, she played a critical role in developing the infrastructure for the organization’s campaign that raised $1.65 billion in estate gifts. Her contributions included prospect research and moves management, as well as, overseeing various stewardship procedures including gift processing and reporting, donor acknowledgement and data management.

Prior to working at the Trust, she held communications and public relations positions for various nonprofits including Prevention First where she published several articles on drug prevention; the International Latino Cultural Center of Chicago where she managed public relations and organized cultural performances and exhibits, including the Chicago Latino Film Festival; and Heartland Alliance where she began her career in nonprofit as an Americorp VISTA Volunteer working in their communications and development department.

Veronica serves as a mentor for Big Brothers Big Sisters of Metropolitan Chicago and also volunteers her time with Little Brothers-Friends of the Elderly and the Arts & Business Council of Chicago. She graduated from Marquette University with a bachelor’s degree in journalism.